Use customer segmentation to unlock unsuspected growth
In the current economic climate, it is more important than ever to understand the structure of your customer base and customer behavior to derive actionable growth levers. Segmenting your customer base into target groups (segments) according to plan, pricing, geographic origin, or even the size of the customer account can enable you to derive key insights to optimize the management of your business. This is known as customer segmentation. It uncovers hidden trends in your data that unlock unsuspected growth levers.
2. Optimize your pricing strategy
The benefits of customer segmentation go beyond a fine-grained reading of your revenues by activity, geography, or acquisition channel. By segmenting your revenues by plan, market, subscription type, or product category, you can identify growth levers arising from the optimization of your price mix:
- optimize your plans: segment ARR or MRR by plan to detect performance trends based on your plans' features or duration, so you can focus on the most profitable plans
- fine-tune your pricing strategy: analyze the performance of your plans to adapt your pricing strategy more closely to your customers' preferences, while still optimizing the revenue generated.
Discover Fincome!
3. Evaluate the effectiveness of your distribution model (GTM)
Whatever the distribution model for your services, assessing the efficiency of your route-to-market enables you to determine the most optimized and profitable distribution method over the long term. Customer segmentation is once again very useful in this respect:
- direct or indirect sales: segmenting your MRR according to these two approaches will inform you about the efficiency of your distribution models and enable you to allocate your resources more effectively
- improve customer experience: determine whether "product-led-growth" or distribution with a demo of your solution is more effective, and adjust your approach accordingly
4. Measure the efficiency of your acquisition strategy
Now that you've identified the most profitable plans, you can optimize your customer acquisition strategy. At Fincome, we provide several indicators that can help you prioritize acquisition channels according to efficiency. In particular, you can segment revenues to:
- analyze the efficiency of marketing channels: identify which marketing channels perform best to optimize your marketing spend
- optimize your marketing spend: when certain channels underperform, adjust your marketing spend and strategy to optimize your CAC.
With Fincome, you can fully measure the efficiency of your acquisition efforts by channel using two critical complementary indicators:
- CAC: the CAC enables you to measure the cost of each new customer and understand why this cost changes. It's proof that the money you spend on customer acquisition makes financial sense. It also immediately alerts you to any deviation in acquisition costs.
- payback period: by dividing your CAC by your average revenue per customer (ARPA) over a given period (month, quarter, or year), you can determine the minimum length of time a customer must subscribe to your services to cover CAC and turn a profit.
5. These are the benefits of customer segmentation
By segmenting your data using customized filters or attributes, you can identify hidden trends to maximize the efficiency of your acquisition and distribution models and accelerate your future growth. Fincome is here to help you harness the full power of customer segmentation to make informed, data-driven decisions that catalyze the growth of your company’s business.
Customer segmentation is a strategy that can unlock powerful growth levers by helping you to focus on the most promising segments of your business. With Fincome's customer segmentation features, you can unlock the full potential of your SaaS. Want to see a live demo? Contact us to see how customer segmentation helps your company grow.
Join our
Receive exclusive SaaS leader interviews and webinars every month, along with our in-depth analyses of the latest SaaS trends, with Fincome Pulse.
Frequently Asked Questions
Expense Tracking:
Fincome is a SaaS revenue management platform designed specifically for companies with recurring revenue models (any business selling subscriptions).
Fincome automates the tracking and management of your revenues and associated KPIs (churn, LTV, CAC, etc.) in real time, without the need for a data team or manual processing, thanks to direct integrations with your billing systems and ERP.
Unlike generic BI tools, Fincome offers a turnkey, intuitive solution tailored to the specific needs of subscription-based businesses, enabling seamless collaboration across your finance, GTM, and CSM teams.
Fincome is built exclusively for companies with recurring revenue models, meaning those that track MRR or ARR, such as:
• Software publishers (SaaS)
• Media companies
• Mobile apps
• Any other B2B or B2C subscription business looking to professionalize revenue management
Fincome supports organizations at every stage of growth, from startups to mid-market and large international enterprises.
With Fincome, you gain access to a full suite of modules:
✅ Revenue: detailed ARR/MRR breakdown, cohort analysis, detection of billing errors or omissions, revenue recognition and deferred revenue (PCA)
✅ Growth: analysis of ARR movements (new business, expansion, churn, reactivation), identification of growth drivers
✅ Unit Economics: LTV, CAC, and LTV/CAC analysis by segment, channel, or geography to optimize margins
✅ Retention: deep cohort analyses, identification of key retention drivers
✅ Renewals: future MRR projections, opportunity forecasting, and churn risk reduction
✅ Forecasting: revenue growth scenario modeling to better inform strategic decisions
Fincome is the only turnkey platform built specifically for recurring revenue businesses that combines:
✅ A complete, reliable view of your recurring revenues (MRR, ARR, churn, LTV, CAC, cohorts, renewals, revenue recognition, deferred revenue)
✅ Fully customizable, automated, shareable reports powered by AI, delivering actionable insights to guide your strategic decisions
✅ Expert support to help structure and interpret your analyses, without needing to build an internal data team
✅ The ability to generate future growth scenarios, compare them side by side, and track actual vs. forecasted performance, all in real time
Unlike traditional BI tools, which require you to build and maintain your own metrics (often consuming internal resources just to produce static data visualizations), Fincome transforms your SaaS metrics into concrete, actionable recommendations — helping you move faster, with more impact and operational efficiency.
Yes! If you use an unlisted or in-house billing system, no problem — you can easily import your billing data via Excel or push it through our public API. You can access our public API documentation here.
With Fincome, you can:
✅ Reduce up to 90% of the time spent calculating and reporting your KPIs
✅ Make faster, more accurate strategic decisions
✅ Recover up to 5% of lost revenue by detecting errors or omissions
✅ Cut the risk of manual spreadsheet errors by 80%
Absolutely. Data security is at the heart of what we do. Fincome is SOC 2 Type I certified, ensuring a high level of data security and protection.
Your data is collected exclusively via read-only APIs and hosted on secure servers located in France. We never share your data with third parties without your consent.
For a detailed review of our security practices, please visit our dedicated security page.
At Fincome, customer success is a core priority. We guide you from the very start — structuring your data, training your teams, and optimizing your use of the platform to deliver value quickly.
Our team remains by your side to answer strategic or technical questions, share best practices, and help you get the most out of your analyses.
Simply request a demo on our website. We’ll walk you through the platform, assess your needs, and guide you through a smooth deployment.
Most deployments and team trainings take no more than two weeks to get fully up and running.
👉 Request a demo
Income Analytics:
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Budget Management:
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Wealth Management:
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Lorem ipsum dolor sit amet consectetur adipiscing elit etiam vehicula. Etiam vehicula condimentum nunc, a semper elit luctus id. Duis fringilla enim non neque aliquet.
Discover Fincome !
