Buy vs Build : why Agorapulse chose Fincome over developing in-house BI

Fincome is a SaaS revenue management platform designed specifically for companies with recurring revenue models (any business selling subscriptions).  

Fincome automates the tracking and management of your revenues and associated KPIs (churn, LTV, CAC, etc.) in real time, without the need for a data team or manual processing, thanks to direct integrations with your billing systems and ERP.  

Unlike generic BI tools, Fincome offers a turnkey, intuitive solution tailored to the specific needs of subscription-based businesses, enabling seamless collaboration across your finance, GTM, and CSM teams.

Fincome is built exclusively for companies with recurring revenue models, meaning those that track MRR or ARR, such as:
• Software publishers (SaaS)
• Media companies
• Mobile apps
• Any other B2B or B2C subscription business looking to professionalize revenue management

Fincome supports organizations at every stage of growth, from startups to mid-market and large international enterprises.

With Fincome, you gain access to a full suite of modules:
✅ Revenue: detailed ARR/MRR breakdown, cohort analysis, detection of billing errors or omissions, revenue recognition and deferred revenue (PCA)
✅ Growth: analysis of ARR movements (new business, expansion, churn, reactivation), identification of growth drivers
✅ Unit Economics: LTV, CAC, and LTV/CAC analysis by segment, channel, or geography to optimize margins
✅ Retention: deep cohort analyses, identification of key retention drivers
✅ Renewals: future MRR projections, opportunity forecasting, and churn risk reduction
✅ Forecasting: revenue growth scenario modeling to better inform strategic decisions

Fincome is the only turnkey platform built specifically for recurring revenue businesses that combines:
✅ A complete, reliable view of your recurring revenues (MRR, ARR, churn, LTV, CAC, cohorts, renewals, revenue recognition, deferred revenue)
✅ Fully customizable, automated, shareable reports powered by AI, delivering actionable insights to guide your strategic decisions
✅ Expert support to help structure and interpret your analyses, without needing to build an internal data team
✅ The ability to generate future growth scenarios, compare them side by side, and track actual vs. forecasted performance, all in real time

Unlike traditional BI tools, which require you to build and maintain your own metrics (often consuming internal resources just to produce static data visualizations), Fincome transforms your SaaS metrics into concrete, actionable recommendations — helping you move faster, with more impact and operational efficiency.

Yes! If you use an unlisted or in-house billing system, no problem — you can easily import your billing data via Excel or push it through our public API. You can access our public API documentation here.

With Fincome, you can:
✅ Reduce up to 90% of the time spent calculating and reporting your KPIs
✅ Make faster, more accurate strategic decisions
✅ Recover up to 5% of lost revenue by detecting errors or omissions
✅ Cut the risk of manual spreadsheet errors by 80%  

Absolutely. Data security is at the heart of what we do. Fincome is SOC 2 Type I certified, ensuring a high level of data security and protection.
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Your data is collected exclusively via read-only APIs and hosted on secure servers located in France. We never share your data with third parties without your consent.
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For a detailed review of our security practices, please visit our dedicated security page.

At Fincome, customer success is a core priority. We guide you from the very start — structuring your data, training your teams, and optimizing your use of the platform to deliver value quickly.

Our team remains by your side to answer strategic or technical questions, share best practices, and help you get the most out of your analyses.

Simply request a demo on our website. We’ll walk you through the platform, assess your needs, and guide you through a smooth deployment.
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Most deployments and team trainings take no more than two weeks to get fully up and running.
👉 Request a demo